Social Media Marketing Insiders’ to know in 2020

Social Media Marketing Insiders’ to know in 2020

SOCIAL MEDIA MARKETING

Social media has become a huge platform with over 3.81 billion users worldwide in 2020. Which in the coming years is expected to grow more rapidly.
Such a wide viewership has pushed businesses to step-up to social media platforms to grow as a brand.

Social Media Marketing
Social Media Marketing

DEFINING SOCIAL MEDIA MARKETING

Using different platforms to reach your target audience, to introduce your brand hence, increasing sales and driving traffic to your website is known as social media marketing.

Largely used SMM platforms are:

Facebook, Twitter, YouTube, Instagram, Pinterest, WhatsApp LinkedIn and Snapchat.

Social Media Platforms
SMM Platforms

WHAT IT INVOLVES?

ā€¢ YOUR STRATEGY
Has anyone ever achieved great without a master plan?
No! You gotta plan.

“Social media is about sociology and psychology more than technology.”
-Brain Solis

Yes, so you got to be very specific with your goals, which platform to use and what to share.
To avoid getting your head into any controversy plan, first and wisely.

SETTING UP YOUR BUSINESS PAGE

And there you go.
Take your brand to the chosen social media platform. Create your business page. Explore various tools provided to help your business grow.

Facebook Business Page
Business Pages

PUBLISH UNIQUE YET RELATABLE CONTENT

The content you publish on your page makes your first impression. So make sure it’s impressive.
Would you go back to the irrelevant and boring stuff?
Obviously, No!
That’s exactly what your audience demands. So make sure your content is relatable, rich yet unique.

Content
Content

BUILDING RELATIONSHIP WITH YOUR AUDIENCE

“If you make customers unhappy in the physical world they might each tell 6 friends.
If you make customers unhappy on the internet they can each tell 6000 friends.”
-Jeff Bezos


This is something of the utmost importance.
Yes, you have got to interact with your audience, listen to their issues and provide them with a solution. This helps you win trust and grow more as a friendly brand.
At the end every one of us loves to go back to the places where we were entertained well.

ADVERTISING YOUR PRODUCTS

And there you go to the major part, the advertisement.
Advertising your products or services to the audience whose trust you already have won is a Win-Win opportunity to rapidly shoot up your sales.
Businesses invest a considerable part of their funds on advertisements.
Content creators on social media platforms are worth considering.

Product Advertising
Advertisements

HOW ARE YOU PERFORMING?

How many sales you have made? Number of positive mentions and hashtags your brand got in the last month.
Analysing it all is important for your brand’s growth.
The platforms provide you with such analytical tools.

ROI
Returns on Investments

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Mariyam Khan
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