PUBG Corporation has decided to no longer partner with Tencent Games to authorize in India. Company in Talks with Reliance Jio to bring back the gaming experience. According to reports, both the companies are in talks for a 50-50 partnership in India. Government may not revoke its decision on Ban.
PUBG (The Decision)
On September 2nd, Under Section 69A of the Information Technology Act, the government banned PUBG along with 117 other apps.
Just after this News broke PUBG responded to the ban, said they are going to break the partnership with the co-developer Tencent holding for it’s India region.
” PUBG Corporation fully understands and respects the measures taken by the government as the privacy and security of player data is a top priority for the company,” ‣PUBG said.
PUBG (The News)
According to the Hindu Business Line source report,
“The talks are in an early stage, which began just after the government’s second round of bans. Officials from both sides are working out the contours of how to structure various aspects of the deal.”
“Legal experts from both sides are exploring possibilities on how revenues should be split, whether it would be 50:50 or Jio guaranteeing PUBG revenues based on a fixed number of users every month,” ‣another source added.
However, if they execute the pitch it would help Reliance Industries Limited get into the gaming market. To recall, Mukesh Ambani, chairman of Reliance Industries Limited, during a talk with Microsoft Corporations Chief Executive Officer Satya Nadella said that “Gaming will be bigger than music, movies and television shows put together.” and that it has huge potential to grow in India.
While the company is trying to survive in India, let’s remind you India has 175+ million downloads making it the highest market share of India 24% followed by China 16.7%, US 6.4℅. The gaming industry in India estimates Rs 6,200 crore as of now. Estimated furtherly growth up to 25,000 crore by 2022.
On the other hand, India’s Ministry of Electronics and Information Technology (MEITY), the agency in charge of the ban. Stated to be no immediate plans to lift the ban on 118 Chinese apps.
While there are other royal games in India such as Call of Duty and Free fire & PUBG mobile. Considered to be the most popular and has a well-established ecosystem over the gamers.
We really don’t know what’s going between the company and government. But sure enough, to say fans are waiting to get the app back on Play Store. PUBG has already lost $34 billion market value and soon other games may take over the users interest in India. Mukesh Ambani might bring the game back to its place. After the ban, which has left a massive gap in the community with streamers, professional players, and tournament organizers.
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